About Event:

DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit will provide marketing and e-commerce professionals with a deeper understanding of the changes in the brand marketing ecosystem in the context of economic slowdown. It will help them stay d on the latest trends in e-commerce operations, enhance brand resilience, navigate through market cycles, return to the essence of business, and address their current pain points in a systematic manner. Event Date Location Organizer March 27-28, 2025 Shanghai, China ECV International The summit will be held in-person and online. Simultaneous interpretation mutual translation between Chinese and English is provided. Hot Topics ➤ New Changes in Marketing Driven by Omni-link AI ➤ How Can Generative AI Open up a New Personalized Shopping Experience ➤ How Can E-commerce Brand Owners Achieve Growth in Both GMV and ROI under the “User First” Strategy? ➤ Leveraging AI to Seize the Opportunity of Consumption Upgrading or Consumption Downgrading in an Era of Increasingly Differentiated Consumer Demands ➤ Building Brand Resilience to Navigate through Cycles amid Economic Slowdown ➤ Digitalization Helps B2B Enterprises Return to Essence of Business in Era of Uncertainty ➤ B2B Marketing: How Enterprises Can Do a Good Job in ABM Key Account Marketing ➤ Panel Discussion: Omni-operation and Integrated Marketing Inside and Outside the Site Promote New Growth in E-commerce … Main participating groups President, Vice President, CEO, COO; CMO, Marketing VP, Director; Digital Director, Manager; Head of Commercial