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The marketing landscape is changing at a phenomenal rate. Buying patterns of customers have significantly changed. What drives consumer decision-making is changing rapidly and the traditional key marketing tools have declining impact. The marketers are learning new ways to deliver their messages while maintaining a clean line of sight with their customers. New concepts, tools and platforms emerge as brands look for different ways to attract and engage customers. Brands are pummeling consumers with content, social media, advertising, events, email marketing and other influences. Today’s marketers can leverage modern marketing approach to drive substantial top and bottom line improvements for their businesses. The future success of companies lies in enhancing relationship with current and potential customers by being creative, personalize offerings and enhancing customer experience through holistic marketing practices. Companies have started adopting technological tools like Artificial